10 o'clock, Li Hao sporadic few in front of the counter a few phone, easily download the "Super Marines", "Avenger Union 2" and other 45 films, chat a few QQ, slightly boring. He hated this kind of boredom, because it means no money.
This counter is located in Huaqiang electronic world shop on the 2nd floor, second only to the "Golden Zone." Put in 10 years ago, he wanted to take a breather in the busy is immune, and now no longer brilliant. He and his colleagues self-deprecating: Huaqiang North ten years, ten years Huaqiang "difficult."
Difficult, difficult to withdraw in the same cabinet have, customers reduce the day, low profits, difficult in the transition difficult to maintain a good business have to fight teeth. In the past that everyone can come to "fishing a" Huaqiang North, China's electronic products market arena boss, has been feeling precarious. In the businessmen who view, from earning pots of surplus to tasteless, but also a few years time.
And Shenzhen Huaqiang North far away from the Beijing Zhongguancun, not long ago also ushered in a shock - Zhongguancun landmark e-world bid farewell to electronic stores to do the transformation of technology financial center, thus, once the Zhongguancun four electronic stores a closed, Three transition, "four pillars" brilliant end, the domestic electronics store collective into the winter.
"Transformation" has become closely associated with the Huaqiang North high-frequency words, resistance to impact on electricity providers, product upgrades, format adjustments, Huaqiang North's new label after another. Huaqiang North of the world will be okay?
The scenery is no longer
For now, Huaqiang North also lively, bypassing the subway construction site, through the numerous shops, through investment, large-scale outdoor billboards leased, the crowd and vehicles intertwined, Li Hao in this street through the 15 year.
Li Hao is now working time generally from noon, through these familiar scenes, to Huaqiang electronic world shop on the 2nd floor of their own half of the shops - the other half by the Pang sister to use, the two have been sharing this shop has two More than a year, each have to save point expenses.
On the third floor of a little deserted, not many customers, empty shop Daoshi more up in the shop opposite Li Hao, a whole row of small shops are empty, cartons, plastic stools scattered on the ground, "professional maintenance" Wholesale "," Internet accessory "," supplies "and other words also posted in the shop, these words in the dim light, the more clear but solitary. Li Hao has been accustomed to such a scene.
Li Hao ten years has been in Huaqiang electronic world to do computer accessories, here is the largest, most complete product range of integrated electronic products trading market. In Huaqiang North has four stores, where Li Hao gave a full sense of accomplishment, then from early morning to late no time to sit down.
Now home business less, only some old customers will find him assemble some computers, the day is not a few units, very little profit. The past assembly of a computer profit of 1,000 yuan, and now only 150 yuan from top to bottom. Three days ago, he helped others installed a computer over a million, earned 400, this is the most profitable since a period of time a single.
Pang sister business is no better than Li Hao, answered the phone with a straight face, she was a bit discouraged, said: You are piles of laughter is useless, no one to ah.
So Li Hao will not come in the morning to have nothing to do, even when the boredom to download a few movies to see, but look absent-minded, anxiety.
In order to supplement the income, Li Hao from the end of last year to work in Hong Kong after the start of the "water off", some of Apple's mobile phone back; the last month he gave himself a "part-time" - to friends Bar to accompany guests to drink, friends gave him some commission. Speaking of his own laugh: Anyway, love to drink Well, before the bar to spend money to drink, and now not only free to drink, but also a little money, not very good?
"It is very difficult, so go really die." Li Hao topic a switch, sighed. Do not have to make do, the transition is not so easy, 9-year-old daughter, spending more and more, he felt a dilemma.
In 1999, Huaqiang electronic world just opened soon after graduating from high school will be followed by cousin Li Hao, where to sell computer accessories. Two years of China's computer needs concentrated outbreak, Li Hao and cousin one day to assemble fifty or sixty computers sold, less when there are more than 20 units, they invited seven people to help install, each selling a computer profit of about 1,000 yuan, and sometimes even as high as 2,000 yuan. Business are looking for, some too small to attend to, had to give up.
To the cousin work for three years, Li Hao think this industry Tingyouzhang, come out alone, also Huaqiang electronic world rented their own shops, selling more than 20 computers per day, more than 10,000 yuan per month, when the Shenzhen housing prices Only 3,000 yuan.
At that time, large and small Li Hao who have earned a bowl full of surplus. Huang Qing's company in the SEG market near the company for the development of application software for customers, he was the identity of the buyers to shuttle in Huaqiang North major electronics market, also witnessed the SEG market, Aihua market, Huaqiang market, China Electronics , E-market and other electronic stores have been squeezed into the business district, and eventually formed the present, including Huaqiang electronic world, Ming Tong Digital City, Longsheng mobile phone wholesale center, SEG Plaza, Manhattan digital communications market, including core e-business ring.
Huang Qing impression in 2000, Huaqiang North electronic market before and after the most brilliant, you can use "crowded" to describe, somewhat similar to today's weekend peak morning to Hong Kong customs clearance situation. At that time, buyers from all over the country crowded in Huaqiang North Huijin, electronic components, computers, digital accessories everything, here as the whole of China and the whole of Asia electronic goods distribution center.
China electronic market price index was born in the Huaqiang North, where it is also known as the Chinese electronics market, "weathervane", more than 1 pm every day, the day the price of electronic products released, crowded look past, "like now every day The feeling of the stock. "
Because the transfer is not convenient at the time, a lot of trading with cash transactions, and some boss down payment received a full two computer main chassis. Once, Huang Qing to buy components, the boss pride asked: "How much cargo do you want?" Huang Qing is also very proud of the rhetorical: "How much cargo do you have?" Huang Qing with more than 30 million in cash to purchase, Now think of that feeling also "quite with vigor."
According to estimates, when the sale of hard drives, memory, CPU big wholesalers daily trading volume in general four or five million, profit of about 8%. The shop was hot, ordinary shop transfer fee 500000, the best corner shop transfer fee as high as 1.2 million.
Internal and external attack
Good times lasted until 2003, the market has been slightly changed. That year, such as Shenzhou, Founder and other brands of computers there, the company's own brand of product impact on the market, assembly computer market began to shrink. This year, Li Hao's sales fell nearly two into.
This year, the mobile phone as a new force to enter the market, but also stirred up Huaqiang North. As we all know, this stage, Huaqiang North, another well-known label is a cottage phone, a lot of people take this opportunity to enter the market share, cottage phone also really fire for a while. Wang Hua is in this period began to do mobile phone business, he fixed in four or five mobile phone wholesalers in the hands of goods and then resell, earn the middle of the difference. He sometimes jokes that the four or five wholesalers like their own factory, his task is to take orders, and then produced by the factory, delivery.
And the fate of the computer is quite similar to the assembly, the cottage is also the ultimate enemy phone brand, but the fierce ferocious, and then severely punched by the Government, when the "business up from the electronic upstairs Sangda cottage phone" sensational , Wang Hua's "factory dream" is slowly crushed, he finally started to transition from the line.
The Internet has hit the whole industry. 2007 or so, following the Taobao, Jingdong also cut a striking figure, the entire Internet shopping into the spread of the trend. According to "2014 China Mobile online shopping market research report," the data show that in 2014 China's online shopping users has more than 310 million people, is expected in 2015 the number of users may be more than 520 million people, and predict the next few years will continue to maintain high-speed online shopping Growth. The Internet captured the public spending habits, but also dampened Huaqiang North electronics market.
In the industry view, online shopping has brought price transparency, the same product online dozens of quotes, profit margins are repeatedly squeezed, Huaqiang North electronics market in the rent, labor costs, distribution under the multiple pressures, almost no profit Figure, the face of the Internet has more than enough, the whole market began to negative. Li Hao said the prevalence of online shopping, his sales fell more than three percent, shops also moved two or three times, and eventually shared shops with others, "Baotuan heating", and this time, the same size of the shop rent has been reduced from the original 4,500 yuan 3,000 yuan.
Nor is it not tried to test the water on the Internet, dragons sold seven or eight years of electronic products, with the trend also opened the shop, but the effect is not good. He said, shop to keep the brush, but it is "not brush must die, brush may not die". In addition, some online goods prices as low as he himself is difficult to understand, "really do not understand where they get the cheaper goods?
In recent years, the rise of smart phones and tablet computers gave the e-store a powerful blow, the function of centralized, making smart phones and tablet PCs can be sold most of the daily needs of consumers, "Now all Ipad Games, watching TV, and even navigation, music, photography, these can be used to get the phone. "Dragons said, now electronic stores can sell fewer and fewer products, and then go on and only withdraw from the market.
Transformation of the road
Shrinking market space, Huaqiang North shop back wave or arrival.
As early as the end of 2013, began to have vacant shops. Data show that Huaqiang North shopping district in the Jiucheng the average daily traffic decreased by 10% to 20%, six stores to reduce the occupancy rate, of which five rents fell. To look at the market, for example, even a shop from nearly 9,000 yuan per month down to 6,000 yuan, and can share a few, still can not afford to face the situation of shops rent. Fang Jian projections, that year the company left Huaqiang North about more than 3,000.
Earlier this year, empty shop tide more intense. Yuan Wang, SEG and other electronic stores close to some of the shops for rent advertising, and the floor up, the higher the vacancy rate. Li Hao has been a lot of side by side with the side of the peer has been evacuated, the remaining shops selling is not ideal, his own shop sales have dropped by 70%.
However, the face of empty wave shop, Huaqiang electronic world chairman Zhao Jun is still confident, he believes that although many factors for consumer electronics products is not a small, but the emphasis on supporting the wholesale electronic components and centralized supply capacity, in this regard Huaqiang North's position is still irreplaceable.
Although we are talking about the transition, it seems in Li Hao, the transition is not so easy. "For example, I sold a decade of computer accessories, mobile phone fire now, so I went to sell mobile phones? How can it be so easy, our channels and resources have been fixed, and only in the original field which look for new opportunities.
There are businesses to sell some of the relatively simple accessories, such as U disk, MP4, digital photo frame, driving recorder. In short, what to do, but the profit is low, nor the long-term. From the store point of view, the discussion on the transition has never been broken. The end of 2012, a theme of "how to deal with new challenges," the forum was held in Huaqiang North, the industry have big brother moves. Among them, change the product node
15 years ago, Li Hao Huaqiang North experienced the most glorious time.
Structure of the voice is higher. Such as the original cottage of the largest mobile phone stores Longsheng, after transformation into a full range of Apple accessories market, while another once the cottage stores Sanda electronic, but also to parallel sales of flat-panel computer-based.
At the same time, Huaqiang electronic world has begun to plan transformation, the company's physical market operations, will be gradually adjusted to electronic digital products-oriented integrated commercial operators, to strengthen the experience-style shopping function, to provide some value-added services.
Huaqiang Industry in 2014 annual report on the main business in 2015 there is a detailed analysis, which, on the electronic market management, "through the WeChat, Baidu, 360 and other entrances, and guide consumers to Huaqiang entity stores, is currently being established The electronic world customer database platform, trying to achieve to some extent, consumers, merchants, Huaqiang interconnection O2O pattern. "In addition, e-commerce in this sector, Huaqiang also tried to actively explore new business on the industrial chain.
Earlier this year, "Chuangke" the word fire all over the country, to this trend, Huaqiang North's new customer incubator center is under construction. A few days ago, Premier Li Keqiang also appeared Zhongguancun cheer. This allows people to electronic stores in the new spring once again rekindle hope.
Although the feeling that life is not too good, but Li Hao is still trying to find a way, "Water off" he does not intend to continue to do, because the most recent period, he poured an Iphone6 profit of less than 50 dollars. He is considering and friends to use the resources of the original venture, although the transition is difficult, but not harder to turn.